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Now is the time to invest in your customers

Image via Wikipedia 2011 has been a difficult year for arts organisations. Early this year 206 organisations found out they had had their applications for funding rejected by the Arts Council. The impact of these funding cuts will depend to some extent on the size of the arts organisation you work in. If you are […]

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Why do we need an effective website?

Image via Wikipedia Because it makes you money. It’s quite simple really. If your website is really working for you then it will bring in more visitors. Not lots of random visitors, but exactly the right kind of visitors for your arts organisation. They’ll be looking to buy from you. And if your website works […]

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Why your website should make you money

You probably already have a website. You might quite like your website. It looks nice and you seem to get plenty of visitors. So it’s doing its job, right? When you first had your website built did you have a clear objective, did you know what you wanted to achieve once the website was up […]

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Selling to new customers is just so costly

We all know the old adadge that selling to new customers costs a lot more than selling to existing ones, so perhaps we should just stop chasing new ones – in these austere times that might make sense. However, as I’ve mentioned here before (Customer Acquisition vs Customer Retention), it does seem that going after […]

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My newsletter’s not SPAM!: 5 things to remember

One question we keep getting asked is “how do I stop our newsletter being thrown into the junk mail box?”. If you are involved with email marketing, and I include newsletters in that, then this is obviously an important consideration. Avoiding the waste basket has been the goal of direct marketeers since direct mail started […]

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