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Plant your flag.

Do you own your plot on foursquare? You need to make sure that you control your venue information and encourage people to check in and comment, this is becoming an important database. foursquare is used in more places than just in its own phone app – instagram, momento … well take a look here. Russell […]

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Selling to new customers is just so costly

We all know the old adadge that selling to new customers costs a lot more than selling to existing ones, so perhaps we should just stop chasing new ones – in these austere times that might make sense. However, as I’ve mentioned here before (Customer Acquisition vs Customer Retention), it does seem that going after […]

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>How many flavours of JAM do you have?

Segmentation is based on a principle: everyone is different; and a hope: but in certain aspects they are not that different – people can be grouped together based on some similarities and grouped in large enough bundles to make marketing cost effective. “Segmentation is a compromise between the homogenous mass and the single individual”1 Segmentation […]

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Customer retention vs Customer acquisition

I had an interesting conversation over lunch yesterday. We were discussing why new customer initiatives seem to be much more attractive to marketeers than customer retention activities. Even though all our marketing eduction, and experience, tell us that it is much cheaper to sell to existing customers and patrons yet it seems that more effort […]

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